It can be hard to keep plants alive no matter how green your thumb is. Miracle-Gro is a miracle drug for plants, nursing them back to health when they most need it. This campaign increases awareness of Miracle-Gro All Purpose Plant Food and positions it as the fast, easy, and convenient solution that helps your plants grow larger and be as healthy as they can be.
Print ads featured in Home & Garden publications as well as health-focused magazines
OUT OF HOME
Placed on a hospital exterior, showing how plant vitality mirrors human health
PRODUCT INNOVATION
Plant Support: Plant IV bags with the Miracle-Gro formula to revive your plants
PR ACTIVATION
A Plant Ambulance truck where people can drop off struggling plants to receive Plant Support treatment
SOCIAL MEDIA
Instagram Stories inviting users to share their plants’ near-death moments, turning plant rescues into stories worth celebrating
Kate Acra (AD & CW)