Iron Pit Gym
Iron Pit Gym believes in pushing boundaries, exceeding your limit, and unlocking unbridled potential. You can’t go to your basic gym where socializing takes more time than your actual workout. Here, we know you don’t want to talk to anyone - you want to come in to make yourself better and no one is getting in the way of that.
Collaborated with Jillian Bernstien
We would like our print ads to appear in dark places so it matches the aesthetic of the Iron Pit Gym goer, compared to the bright and lively group gym lover.
PR Activation
Merchandise collaboration with popular brand, AntiSocialSocialClub, featuring sweatshirts that have both logos on them. We switched the second “social” in their logo to “gym” to align with the campaign.
Social Media
Iron Pit’s Instagram will get a complete redo, aligning with the aesthetic of the antisocial gym. We will feature graphics and merch on the page.