Black Flag
A bug invading your home is without a doubt on everyone’s list of things they hate. Black Flag’s Roach Motel has a set-it-and-forget it design that allows you to easily rid of these pests without feeling the immense fear you would with a regular trap. No more disposing of the dead bug and seeing it. The Roach Motel kills and hides the bug with ease so you are worry-free.
Collaborated with Abigail Shavers and Karina Villa
The print ad will be put in home magazines as one page, featuring more in-depth information within the copy.
Out of Home
Out of home ads will appear in high-traffic areas of cities.
Experiential
We will feature huge prints of cockroaches on busy streets in cities, which instills an element of fear into pedestrians and drivers about bugs and makes them think about what bugs could be invading their homes.
Social Media
Instagram post
